FAQ for Advertisers
- Does AdShack cost me anything to use?
- How can I change my ad and my URL destination?
- How do I set up an ad?
- Which countries do you service?
- Summary of Advertiser Guidelines
- What are the differences between Display URL and Destination URL?
- Why does my ad state the it "Requires Revision"? What must I change?
- Can you have more than one ad on web site?
- How can I track traffic from your network?
- How do I access the statistics of my ad?
- How do I add money to my account?
- How do I delete an ad?
- How do I stop or pause my ads?
- How is my advertisements position determined?
- How soon are my ads placed on the network?
- How will I be charged for my advertising?
- I click on View Bids and nothing happens. Why can't I View Bids?
- I do not yet have a website but i want to run ads on your network, is this possible?
- When I generate code I see the message that my account is under review. It has been over two weeks since i signed up, whats wrong?
- Where will my ads be shown?
- What protection do you offer against click fraud?
- If you are serving Yahoo advertisements and your own advertisements, which takes precedence?
- Can I be a publisher with you as well as an advertiser?
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Does AdShack cost me anything to use?
AdShack.com is a Cost-per-Click advertising system in that you would pay for each lead sent to your web site. The minimum amount required to fund your account for the first time is £5.00. Each subsequent deposit into your account must be at least £20.00.
There is no monthly minimum to use the AdShack for advertisers program.
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How can I change my ad and my URL destination?
To change your destination URL, you will need to log into your account and edit your advertisement. This will take you through the process of editing your advertisement information.
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How do I set up an ad?
Your AdShack Advertisers account set up is divided to five sections:
1. Naming the Campaign: This is your unique identifier that is used only through administration. This name is shown in your campaign list when you first log in. As you create more campaigns, you can name each of them individually to easily identify them.
2. Ad Creation: The Ad Creation area contains all the information regarding your new advertisement. The fields are as follows:
Headline - This is the first part of your ad.
Description - The body of your advertisement.
URL to display - The URL to display is the domain name of your site, this does NOT have to be the page you are advertising.
URL to link to - This is the URL that the visitor will arrive on when they click on your ad. This is provided to allow you to use click-tracking utilities.
Channel Selection - This controls what advertising channels your ad will be delivered. You may select as many relevant categories as you see fit.
Target Countries - This area determines what countries your ad will be seen.
Keyword Selection and Search Phrases - Enter as many keywords and phrases that relate to your advertisement. On select partner sites, ads are served based on search results and specific page content. This segment is optional and not required.3. Proof your Advertising: Be sure everything is spelt correctly. If you submit an ad that contains errors or does not follow our Advertiser Guidelines, your ad will be paused for review.
4. Set Your Budgets: This area has two fields, a Daily Budget, and a Cost-per-Click. Minimum bid prices vary by the channel.
Cost per Click - This is the cost per click you are going to spend.
Daily Budget - This is the maximum amount that will be applied per day to this campaign.5. Activate Campaign: You can activate your campaign immediately, or start it later.
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Which countries do you service?
In Beta, AdShack.com currently advertises to users in the UK. Our system has the ability to serve all countries and this will be rolled out later in the year.
As an advertiser, you will be able to select which countries of origin are allowed to see your advertisement.
For Publishers, your country has to be written in English. We will deliver ads based on the country of origin of the person viewing your site.
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Summary of Advertiser Guidelines
The most effective advertising communicates a clear message to a targeted audience. You will need to create ads that inform your potential customers about the products and services you have to offer. The Advertiser Guidelines will help you create effective ads to generate sales and meet your goals.
Underlying all the Advertising Guidelines are two simple principles that have worked for hundreds of advertisers already in the program:
* Clearly and accurately describe your site.
* Emphasize the unique benefits of your product or service.Our ultimate goal is your success, and we believe that providing a great user experience is the best way to ensure it. To run your ads on our growing ad network, you must adhere to these guidelines.
In cases where only minor changes are required for an ad to comply with our Advertising Guidelines, an AdShack editor may edit your ad for you. Examples of the type of edits we may make for you include the following: removing an exclamation point, removing or adding an extra space, and fixing a spelling error. You must follow the Advertising Guidelines to help ensure that your ads will continue running.
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What are the differences between Display URL and Destination URL?
The Display URL is shown on some advertising creatives. This IS NOT the URL that someone will go to when they click on your advertisement.
The Destination URL is the URL the person will go to when they click on your advertisement. For an effective campaign, sometimes it is better to link directly to the product or service featured than to let your visitor hunt for it within your site. You can also use this area for a Tracking URL.
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Why does my ad state the it "Requires Revision"? What must I change?
All advertisements that are paused for "Requires Revision" are sent an email message with reason(s). Please refer to the email message you received from us regarding this advertisement. If you did not receive this message, please check your email address in the Profile area.
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Can you have more than one ad on web site?
Yes. To create more than one advertisement, you will first need to be logged into your account. From the navigation area on the left, click on the "Add A New Listing" link under Ad Management
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How can I track traffic from your network?
You can view your logs for traffic, however, the referrer identified may not be AdShack, but infact the partner site in which the ad was clicked from.
To allow for tracking software, you can use a tracking URL in the URL To Link To (Destination URL).
Tracking software will allow you to not only verify the number of visitors we are sending you, but can also allow you to track where those visitors are going within your site. One software package we recommend (available free) is called AXS. This CGI script can let you track clicks from our or any other network, track footprints within your site, and even tell you how long a user was on a specific page.
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How do I access the statistics of my ad?
Statistics for your advertising is available when you are logged into your AdShack account.
Once logged in, you are show a summary of all ads in the system. You can view specific reports by clicking on the View Reports link for each ad.
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How do I add money to my account?
You can begin or renew a campaign immediately by adding funds to your account:
1. Click the Account Management
2. Click on Make Payment
3. Select your Payment Method and Amount
4. Enter Payment Information
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How do I delete an ad?
Ads cannot be deleted from your account due to the fact that it stores historical data. You can, however, close the ad.
Closing an ad is the same thing as "ad deleting" with the exception that it is not removed from the system. When you log into your account, closed ads are hidden. You can view these by clicking on the Show / Hide Closed button.
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How do I stop or pause my ads?
If you need to pause your campaign, you can do so clicking on the Pause link on your Campaign Summary page.
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How is my advertisements position determined?
Ad position is determined by a bid-for-placement system. All the advertisers who choose a particular content category for their ad place a bid on that content category. The highest bidder will have their ad appear at the top of the list for that content category. The lowest bidder will have their ad appear at the bottom of the list. To help you determine an appropriate bid, you can view the current top twenty-five bids on any content category from the Account Summary area of your account.
The top six advertisers within a given category are Premier Advertisers. These ads are seen the most and are given preferential placement within the network.
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How soon are my ads placed on the network?
Advertisements are placed on the network immediately.
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How will I be charged for my advertising?
You will be required to post a payment to your account before your campaigns will be shown on the network. This payment is referred to as a deposit into your AdShack account.
Your advertisements will run until the deposit amount is exhausted from clicks to your site. When you have exhausted your deposit, you may make another deposit to resume your advertising efforts.
Deposits can be made at any time.
Deposits are posted to your account immediately.
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I click on View Bids and nothing happens. Why can't I View Bids?
The View Bids and Keyword Suggestions opens a separate window. If you have a Pop-up advertisement blocker, it may be stopping this window from appearing.
Turn of any pop-up stoppers to View Bids or use the Keyword Suggestions.
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I do not yet have a website but i want to run ads on your network, is this possible?
To use AdShack for advertisers, you must have an active website that our system can verify.
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When I generate code I see the message that my account is under review. It has been over two weeks since i signed up, whats wrong?
If your account has been under review for more than four business days, please contact customer support. This can be done by using the contact us link or by using our online help desk ticketing system.
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Where will my ads be shown?
AdShack.com serves Yahoo Publisher Network advertisements to a number of premium web publishers who have unique and compelling websites. We also have our own proprietary ad network where your ads will appear.
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What protection do you offer against click fraud?
AdShack.com uses our own proprietary anti-click fraud measures that uses both proactive and reactive measures. Our parent company 1plus.net have been premium partners with Google and Yahoo for a number of years and have been extremely active in developing a number of anti-click-fraud tools. Rest assured though that if ever one of our advertisers has a concern regarding traffic quality, one of our support staff will assist in identifying or clarifying the situation
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If you are serving Yahoo advertisements and your own advertisements, which takes precedence?
Yahoo advertisements are shown on a stand alone platform on our network completely separate to our own network. YPN ads are also used as a backfill when either we have no advertisers or have only a small number of advertisers on our own network.
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Can I be a publisher with you as well as an advertiser?
Sure, theres absolutely no problem advertising your products or services with us and at the same time showing our ads.
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